Our New Identity

Why the Rebrand?

In 2025, we rebranded from Concrete Recyclers to CR+, a name that reflects how far we’ve come since our beginnings in 1989. While recycling remains at the core of what we do, our business has grown to offer so much more. From our premium Material Supply services to our market-leading Cart & Dispose solutions, CR+ now stands for a complete, seamless experience that goes Beyond Materials.

Old truck branding

What has changed?

This evolution wasn’t just about a name change – it was about embracing the future while staying true to our heritage. For over three decades, Concrete Recyclers built its reputation on exceptional service, quality, and trust. These principles remain the foundation of CR+, even as we expand our services, fleet, and capabilities to meet the ever-changing needs of our customers.

What hasn’t changed?

Though the trucks may look different, and the product list may have grown, one thing hasn’t changed: our dedication to supporting our clients’ success. CR+ is more than a name—it’s a promise to go further, build stronger partnerships, and help shape a more sustainable future.

We’re creating something extraordinary

CR+ isn’t just a supplier—we’re a trusted partner. Whether it’s premium materials, efficient waste solutions, or reliable transport, we go Beyond Materials to ensure your projects succeed. We specialise in seamless Material Supply and Cart & Dispose services, powered by a fleet of over 130 reliable trucks. Our direct-to-market approach ensures efficient bulk material supply and waste management, delivering the dependability and ease every project demands. At CR+, we provide a service that makes our customers’ lives easier, delivering reliability and efficiency unmatched in the industry. This is achieved through continuous staff training, investment in best-in-class software and processes, and by talking to and listening to our clients.

FAQs

No, our ABN number will remain the same.

All existing quotes, contracts and accounts will still be valid as our ABN is the same.

We are keeping all of our phone numbers, so you can still reach our office on (02) 8832 7400 as always.

Our locations are not changing, and we will still operate out of Camellia, Minto, Kurnell, and Terrey Hills.

Key Dates of Our Rebrand

February 3

  • Announcement about our rebrand

February 4 – 7

  • Our employees will begin wearing new CR+ uniforms
  • Concrete Recyclers website will re-direct to our new website (cr-plus.com.au)
  • Social Media profile names will change
  • Yard and truck signage will start to change

February 17

  • Dockets, Quotes & Invoices will be updated to CR+
    • Note that a ‘Previously Concrete Recyclers’ badge will remain in the short term.
  • Email address domains will change to @cr-plus.com.au
    • Note that our old addresses will forward to our new addresses
  • Legal Name Change – Trading company name will be changed from CONCRETE RECYCLERS (GROUP) PTY LTYD to CR PLUS PTY LTD
    • ABN to remain the same

Have any questions?

Contact Us